Pas Reform

Pas Reform is an international company with over 100 employees that has specialized in developing innovative breeding solutions for the poultry sector since 1919; the company is a subsidiary of Hydratec Industries NV. The Dutch head office is located in Zeddam and the warehouse in Doetinchem. Pas Reform also has offices in the USA and Brazil, and exports to more than 100 countries. More than 10 billion day-old chicks are hatched in Pas Reform’s incubators every year. Further information can be found on our website:


Pas Reform sought to make the transition from a manufacturer of machinery to a supplier of integrated hatchery solutions. This need for transition was triggered by revenue growth, product package growth, and trends in customer value development, among others. The old situation, characterized by human dependence working with paper, unclear processes and value streams, required improvement. Pas Reform was looking for maneuverability, total process control, and efficiency through digitization. In order to implement these improvements within the supply chain processes, Pas Reform sought a suitable warehouse management system (WMS). After an assessment of WMS programs, Pas Reform chose the online WMS CORAX.

Pas Reform chose CORAX because it is a SaaS solution and because it is functional and financially scalable, but especially because it is a standard package with software that is regularly updated. As a result, the WMS meets both the requirements of Pas Reform and today’s high technological and functional requirements. At Pas Reform, CORAX is linked through interfaces with Microsoft Dynamics platforms.



Pas Reform sought and found the following improvements through the implementation of CORAX:

  • Real-time insight and control of process progress and workload
  • Real-time insight into stocks
  • 100% track and traceability of revenue, consumption, and shipments
  • Rapid and responsible scaling up of capacity
  • Process assurance
  • Employee focus moved from logistics to customer value
  • Location management
  • Availability of data, for instance for KPI reports
  • Single source administration

The new WMS helps Pas Reform to continuously improve processes. The regular updates ensure that it can participate in today’s rapid developments. Questions from the market are processed as soon as possible in CORAX’s functionality and are available in new releases.

Warehouse Doetinchem